Is it just me or does It feel like the end of the world is upon us?  Everything is shutting down, people are opting to stay inside, and those that do go outside are wearing masks. Every store is out of hand sanitizer and toilet paper. We’re not supposed to shake hands or hug anymore – we’re ‘social distancing’ now.  What the hell is going on? 

The COVID-19 aka Coronavirus pandemic is hitting us hard right now. Tom Hanks has it, the NBA has cancelled its season indefinitely after a couple players tested positive and the U.S. has over 1800 confirmed cases and counting… 

This is hurting our most vulnerable in our population like the eldery, the immunocompromised (people with diabetes, heart disease, cancer, etc,) and people who don’t have access to social safety nets. It’s a nightmare because we may be dealing with this crisis for at least the next couple of months and the economical, societal aftermath is still ahead.

Small businesses are suffering as a result. You may not have a brick-and-mortar store so foot traffic isn’t of a major concern for you at the moment, but everyone will be affected one way or another. People are generally buying less of everything unless it can sanitize or disinfect or is shelf-stable while putting other services (that you may provide) on hold for the moment. 

I don’t believe in leading through fear and the number one priority through these trying times is staying safe, not making a profit. With that, I really want to hear from you. How are you dealing with the outbreak in your business? Has it already affected you? Are you stocking up on supplies, changing in-person meetings to virtual, postpoing events, isolating yourself in your home, etc.?

Lastly, I know you’ve heard this a million times in the last few days but it’s worth repeating: wash your hands! Don’t touch your face. Stay away from people you suspect are sick. Don’t be around folks if you feel sick. Sweat daily because heat & humidity fights sickness. Try your best to stay safe. We’ll get over this hill together – let’s just hope it’s as smooth as possible and as quick as possible. 


Sending love and safety to everyone, 



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