I think we can all agree that this has been the longest year ever. 

COVID-19, the economic downturn, racial injustice, the 2020 election cycle, wildfires in California, double hurricanes heading toward the Gulf Coast right now as we speak…need I go on?

2020 is showing us that it NEVER hurts to be prepared ahead of time…like wayyyyy ahead of time. 

Which is exactly why I’m talking about the fourth quarter before the third quarter has even ended. I’m going to show you how to set your goals now.

The fourth quarter officially begins October 1, 2020 and ends on December 31, 2020. Goal setting and making plans is an essential part of any successful business so I know you probably have some plans already. It’s time to dust those off and re-look at your plans!  These past few weeks, I’ve been tweaking and re-working my own plans because so much has changed this year. Here’s a few things you can focus on tweaking to finish the year strong:

  • Start with the big picture
    • What do you want the last 3 months of the year to look like? Write it down.  And then envision it; what actions are you taking? How does it make you feel when you complete each task? 

  • Do a year in review now, not just in December 
    • Looking into your problems now, as opposed to the end of the year, gives you more time to tweak them before the year is up. You’ve been working long enough in 2020 – why not tackle your biggest concerns now instead of waiting until next year?


  • Start your 2021 Marketing Plan Budget
    • What services or products will you launch in the new year?  How much do you plan on making from those offers?  What marketing needs to happen to get your offers out in front the right audience? How much will you need to spend???   
    • There’s no need to wait until 2021 to budget for marketing spending.  Motivate yourself this year by selling more of your current offerings and allocate some of those funds to go towards your budget for next year.  

  • Focus on short term goals 
    • You’ve got the 2021 big picture down and eight months worth of work completed so far this year to help you reflect on what you want in the short term.  With this information, what exactly do you want to see for yourself by the end of this year?  And don’t limit yourself to just business.  Consider also focusing on your health, your relationships, and your community — because they are all integral to your success. What do you want to see come to fruition by the end of this year?

Setting goals is hard, but putting your ideas down on paper is an impactful way to help you see the big picture and motivate you to really go for it. 

To more money in our pockets, 

Chika

 

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