When I decided to become this business “influencer” (whatever that even means…) I was married to the idea. I’m talking love at first sight, old people kind of commitment with this hefty career goal.
I wanted to empower women business owners to feel confident in their tax and money decisions. That was my goal and I was going to make it happen. I recently learned that self-assurance was a top strength of mine. Can you tell?
But that was just it, it was a goal. Goals can be daunting. You can tell yourself you want to make $500,000 but that’s not going to happen unless you have some sort of strategy.
So… I bought the courses. I joined memberships. I followed the 7-figure boss babes. I did my homework, but MOST IMPORTANTLY, I was consistent.
What people fail to realize about the online business world is that it takes just as much time (if not triple the time) to grow as it does being a local neighborhood service provider. The average small business account doesn’t just blow up overnight; it takes years.
The point is, I never stopped visualizing my goal. I held myself accountable for doing the research and the planning no matter how tired or overwhelmed I was. When you’re your own boss, being consistent can seem impossible, but if you’re not going to show up for your dream… who will?
Consistency has been the strongest skill in my personal AND professional life for 3 reasons…
- It teaches you discipline. Even on my hardest days, I understood there are still things I needed to do if I was going to have a chance at this dream.
It’s like when I first started yoga… I felt awkward and off-balance. I committed an hour of my day, 5 days a week to the yoga studio. Now I feel strong and confident in my classes. If you had told me a year ago I’d be able to do some of the poses I do, I would have never believed you.
REMEMBER: Nobody knows the you you used to be. No one knows about the days you had low website traffic or zero sales. Show up for your business equally no matter how your day is and no matter how small your audience is.
- It makes you reliable. People know what to expect from me, I know what to expect from myself.
My goal is to empower people. That means I need to show up. Posting content routinely, delivering consistent messaging, and showing up regularly for your clients is ESSENTIAL.
When people can count on you, they will recommend you to others because… they TRUST you.
Consistency helps me pinpoint aspects of my work that aren’t working for me by looking at reliable statistics and patterns. Staying consistent makes it easier to reflect on my performance and schedule much-needed breaks for my brain.
- It builds a foundation for an easier future.
Right now, I am in the hardest part of my business journey as I pivot towards a completely new offering. I am creating the content, making the schedules, connecting with online entrepreneurs, and establishing the workflows. Right now, I have to consistently layout and continuously tweak ALL of my plans.
In the future, I can run my business on autopilot. The groundwork will be well set and I can spend more time focusing on projects that I love.
PATIENCE IS KEY. You can’t be consistent if you are demanding next-day results. Remember to celebrate the little wins, the new followers, and the liked posts. You’re not going to become an internet sensation overnight.
With consistency, your little wins will turn into big wins. Your long hours will turn into short hours. Your business will become the passion you initially set out to pursue.
PS: My very first Instagram reel got over 1000 views in under an hour! Check it out here!