Everyone talks about their brand these days and honestly it can be confusing AF. Brands used to help us differentiate what we wanted to buy at the grocery or clothing store, but now they mean much more. Often times, a brand is someone’s personal identity and also serves their professional business interests.
That’s why the word ‘brand’ can be hard to define these days. It’s no longer about figuring out whether you want Tide or Clorox but rather what’s the perception you want to evoke about yourself on social media.
But it’s important to remember that a brand is not necessarily a person even though a person could represent their brand. For instance I’m known as Chika Obih CPA on my business cards and my Instagram profile, but my flagship brand is The BLT – Business & Life Tips. I primarily reach my audience through an exclusive Facebook group (800 members and counting…if you haven’t joined yet, hit that request link!) and my weekly email newsletter.
Building a brand is no freaking joke. I’m still learning and figuring this stuff out as I go. It takes a while to build trust among an audience. Don’t commit unless you’re willing to spend some $$$ and time while practicing consistency.
But if you want to finetune your brand, you must establish certain criteria first:
- Word Association: Come up with 25-50 keywords that you want to be associated with. This will help you with important brand decisions in the future.
- Identity: Figure out your design style or at least make sure you choose the perfect color scheme.
- Social media: Decide your niche audience, create profiles on the social platform(s) of your choosing, and post consistently.
Those are three things you could do right now to create, solidify or improve your brand. Once you have that established, the real work begins. But we’ll get into that a little later. 😉
To more money in our pockets,
Follow me on IG @ChikaObihCPA for weekly business & life tips including all the shenanigans!